Finding a company to distribute you leaflets, magazine or brochure is not difficult. Simply by searching under ‘leaflet distribution’ for example will give you several pages of results.  

So how do you pick your company?

#1. Ask for references, not because they emailed you back or answer the phone when you initially place a call means that they are reputable 

#2. BE SMART. Don’t be suckered into believing leaflet distribution companies actually ‘backcheck’ your distribution to make sure it was done correctly. All the supervisors and team leader text posted on their website is mostly utter nonsense. During a distribution the teams split up into groups so the team leader cannot keep an eye over all the entire team at once.  The margins made leaflet distribution are too small to have a backcheker. It will simply eat up the profits if the distribution company were to have a staff or an external company backchecking every posted campaign.  

#3 Check their Terms on their website, look for it and check

If their terms exclude liability from the following:  

“(1) the replacement cost of your leaflets if they are dumped by distributors or delivered in entirely the wrong area etc  (2) the replacement cost of your leaflets if they are lost, stolen, damaged by fire/flood, or subcontractors negligence whilst in the possession of either the distributor or their subcontractors.  Such clauses are not deemed reasonable in the eyes of the law and certainly would not be held up in a court of law.  Unethical distribution companies often insert such clauses to avoid potential litigation in the event of their exceptionally poor (or even worse nonexistent) delivery of your promotional material. Any reputable distribution company should be able to openly discuss a distribution problem with their clients and resolve such issues promptly with a reasonable goodwill gesture.” They should be approached with caution and yes you will find these terms in some format or the other. 
 
 
 

4#. If there prices are very low run for the hills

A sure fire way of getting you leaflets dumped is having your leaflets distributed by cheap companies. You will especially find some desperate guy on Gumtree claiming to be able to distribute for fliers SOLUS for £21 per 1000. The minimum you should be paying on a SOLUS is £45/1000. This includes company profits and paying of staff. Pay someone anything less than that and you are setting yourself up to be duped and your leaflets thrown away