Designing your flier/title> <meta name="keywords" content="" /> <meta name="description" content="" /> <link href="default.css" rel="stylesheet" type="text/css" /> </head> <body> <div id="wrapper">  <div id="header"> <div id="logo"> <h1>Designing your flier</h1> <h2>leaflet tips and Info</h2> </div> </div>  </div>  <div id="page">  <div id="content"> <div class="post"> <h1 class="title">Designing your flier </h1> <div class="entry"> <p> A common mistake is to over-clutter the flier; "Less is more." Don't feel that every part of the ad space needs to be filled with words or images. White space is a good thing. <br> </p> <p><font size="3" face="Tahoma"><b>DON�T USE ALL CAPS <br> </b>Often I come across fliers that are thrown through my door with the text written in CAPS. Hopefully this is not one your leaflets. CAPS should be used sparingly if you can avoid using CAPS for the headline do so. <br> <br> Why CAPS are bad you may ask? Because they are <u>speed bumps for the eyes</u><b>. </b>When you are speed reading or reading materials quickly your brain will make out the ups, downs and curves of individual letters. <br> </font></p> <p><font size="3" face="Tahoma">IN CAPS ALL THE LETTERS ARE THE SAME HEIGHT, SO YOUR BRAIN HAS TO SLOW DOWN TO MAKE OUT ALL THE LETTERS.</font> <br> </p> <p><font size="3" face="Tahoma"><b>Rewritten</b></font></p> <p><font size="3" face="Tahoma">In caps all the letters are the same height, so your brain has to slow down to make out all the letters.</font> <br> </p> <p><font size="3" face="Tahoma">Your Flier should follow this guide as a general rule.</font></p> <p><font size="3" face="Tahoma">Fancy graphics are cool to look at and yes your company�s logo is award winning but leaflet distribution is not a graphic award show. The whole idea behind producing your to campaign is to generate leads, subscribers and new business. The structure above is the right way to do it.</font> <br></p> <p><font size="3" face="Tahoma"><b>Images</b></font></p> <p><font size="3" face="Tahoma">Use stock photography that shows your "customers." An image of perhaps happy children playing, a satisfied mother, or a productive looking office -- any combination of upbeat images that showcases the intended customer reaction to your product <br> </font></p> <p><font size="3" face="Tahoma"><b>Shapes</b> <br> Curves, arcs, circles, rounded edges or other organic shapes are best</font> </p> </div> </div> </div> </div>   <div id="sidebar"> <div id="menu"> <ul> <li ><a href='http://www.nie-yourenercy.co.uk'>Home</a></li> <li ><a href='leafletdesign.php'>designing a leaflet that sells</a></li> <li ><a href='flierdesign.php'>Designing your flier</a></li> <li ><a href='findingyourmarket.php'>Finding your target market</a></li> <li ><a href='distributioncompany.php'>Finding a Distribution Company</a></li> </ul> </div> </div>  <div style="clear: both;"> </div> </div>   <div id="footer"> <a href = 'privacy.php'> privacy</a> | <a href = 'contact.php'>Contact</a> | copyright 2010</div>  </body> </html>