Choosing a size  

During the design phase you must first decide what is the ideal paper weight and size that your artwork will be placed on. This is totally up to you and I know there are obvious benefits and downsides. All these factors will come into play in your decision to choose your ideal size. 

There are a few factors you should take into consideration, I will list the Positives and the possible negative factors. There are also other things you never thought about but should be aware of. 

Lower Quality and smaller size – A6 150gsm Vs

Higher Quality and larger size – A5 350gsm 

Printing on a lower quality paper saves on cost

Positive  

Lower quality paper means they are easily ripped as they are pushed through letterboxes and on the other side of the door leaflets a torn and crumpled. This does not look good as a first impression when trying to win new business.

Negative 

Smaller paper, smaller area and less information or a smaller font size must be used.

Negative 

Letterbox distribution is a boring and monotonous job and slugging around all day with a 30lb sack on your shoulder is not easy work.  

Doing a shared plan not only reduces your marketing strength but also increases the chances of your fliers being thrown away.